Clubs, a new version is on the way!

A recent ETH TOKYO article reported that Clubs have been improving real-world user experience under the "Go Real" vision. The Passport feature, released this year, is an example of a way to simplify how creators use our technology to level up their fans’ growth. Passports will see the green light in the Japanese public sector this fall, marking another milestone. We aim to expand the Passport feature to more creators and, in the near future, develop even more “Go Real”-like features.

The “Go Real” vision is welcoming a new subsegment from the creator landscape

Intellectual Property has become the cornerstone of creativity, innovation, and economic growth in today's digital age. Managing IP assets is more crucial than ever for artists, inventors, content creators, and businesses that thrive on their proprietary technologies. But what if there was a way to empower IP Creators like never before? Clubs, which leveraged over 800 non-developer projects, is also planning to supercharge them.

To be clear, when we talk about IP Creators, we refer to a regular creator who is involved in the conception of any kind of property, digital in most cases, and can claim ownership, therefore rights, over that property.

Many pain points to solve. One single place to relieve them

You may be wondering why IP Creators. The decision did not come out of the blue, as in the past weeks, we have conducted a series of analyses with many stakeholders to acknowledge the pains of this market. They discover that IP Creators:

• Aim to 1) grow their audience, 2) increase engagement, and 3) create content in that order.
• 61% experience burnout, slowing the content creation as they spend most of their time on business growth or admin tasks.
• Only 77% feel fairly compensated for their work.
• 62.3% face difficulties aligning content production with monetization strategies.

If there was only a platform that relieved these necessary issues, right? (Wink, Wink)

Wait, so what will going to regular creators?

Absolutely nothing! As described before, IP Creators are only a subsegment of the creators. However, they experience most of the same issues, which is why the Clubs C-suite decided to go for them.

What to expect from the “Go Real” new version of Clubs?

The launch will redefine the IP landscape by delivering:

• Comprehensive onboarding: Full support for authorized IPs for a smooth transition into the platform.
• Fans-led growing opportunities: Fans will decide what item will use, expressing their current mood.
• Sharable IP creations: Whether sharing designs, patents, or creative works, the platform allows traceability.
• Free and pay items: Manage IP assets as you like, deciding who gets what at how much.

Are you ready to take your IP/ideas to the next level? Stay tuned for more updates as we prepare to launch a game-changing platform where creators evolve into "IP creators".

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